After years of pre-work the frame for bidirectional charging is set. 2026 will be the year where we’ll see a bunch of companies try to conquer this new space as it is an entirely new value pool. Are you planning to enter? How do make sure that your customers know about it and say ‘I need this’?”. Nothing only sells because it’s a good product.
Everyone is pumping their muscles to win in truck charging as this use case is one of the rising stars. Especially winning over the important depot locations will rely on offering far more than just a solid charging infrastructure. Soon the next trade fairs will start. Be prepared to show why someone should choose you.
Want to win over customers from other CPMS? Or protect your customers from churn? It’s not only about knowing your competitors. It’s rather understanding what your customer values and test/learn how competition approaches it, so you can build on this.
The appearance is still limited. Entering a fragmented and demanding market like Europe is not a piece of cake. Mainly because of these three topics: Techn. Regulations, Compatibility and Brand Recognition. However there are some signs that certain companies have been preparing themselves better this time.
One of our last project showed us, that real charger reliability is far below what CPOs think, which means that they are losing far more money than they realise. The improvements are in many cases mind-blowing. And the good thing is that there are professional solutions ready to use.
Actually it is simple. In a growing market it won’t make you more profitable to simply do more stuff with more resources. Although many have already had touchpoints with AI, the majority still thinks that tools like ChatGPT are a better search machine or writing LinkedIN posts (the latter is actually not ideal). It’s the time to find out in every step of your value chain how to use automation.
It’s already visible now that some companies might stumble. It will happen at CPO, CPMS, Solutions Provider and Manufacturer level. If you are ready to use this window of opportunity the mission goes beyond capital injections: it’s about the portfolio game. Focus on the ones which the market really needs and which make you successful.
2026 we bump into grid limitations in a number of use-cases. However, just buying a load management tool or a battery won’t do the trick. In most cases the decision which puzzle-piece suits your case is highly dependable on what your setup and regulations look like. So if you sell those solutions: How do you go beyond data sheets and sales pitches?
In 2025 it became clear that for certain use cases, buying infrastructure won’t be the solution. Especially businesses which have a different core topic (like housing or logistics) need a solution which is not CAPEX-heavy. We will see more players who position themselves to win long-term.
Website, booth, PowerPoint – Done?
Marketing: The fluffy stuff which you do, when time and budget is left, right? In B2B, brand is not your logo, it’s not your colour, it’s how your customers perceive you. Every touch-point. Every piece of content. It’s how you stick out and convince. The B2B eMobility Marketing game has entered a new phase. This is why you better have a plan how your brand, product and lead marketing is supporting this journey getting customers over the line.
January 22nd | 10:00
